A keynote on the ‘new consumer mind’ kicks off cheese expo


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Nearly 2,000 cheese industry leaders, suppliers and cheese manufacturers will gather in Madison, Wis., for the Wisconsin Cheese Industry Conference (WCIC) to share information about the latest in cheese technology, new products and issues affecting the cheese, butter and whey industries. Held biennially, the show is organized by the Wisconsin Cheese Makers Association (WCMA) and the Center for Dairy Research (CDR).

The WCIC will focus on new equipment, ingredients, whey opportunities, product safety and new technology through seminars, exhibits and networking events. Attendees can also sample cheese varieties from around the country.